Listen to Google & Zendesk discussing how technology vendors can build effective relationships with developers and software application providers. Relationships with ISV partners are increasingly important for vendors who are looking to build end-to-end solutions for their customers.

What are the key components of the value proposition that will attract developer partners to integrate with, or build on your offer? How important are frictionless developer journeys and marketplaces? How does the Technology Partner Program fit with the core Reseller Program?

15 minutes of 3 Best actionable ideas on working with distributor cloud marketplaces, with John Dusett, Executive Director Cloud Services US, Ingram Micro Cloud

15 minutes of 3 Best ideas on building indirect channels in APAC with Sachin Thukral Head of APJ Partners & Alliances at HERE Technologies.

In this webinar we’ll be discussing how technology vendors are building scalable channels to drive sales of cloud solutions to SMB end customers. Many vendors are looking to grow revenue through Cloud Solution Providers, Managed Services Providers and other services specialists. Companies like Microsoft, McAfee and Veeam have been successful in building scalable partner engagement models. 

We’ll talk about market segmentation and look at the evolving roles of channel partners, including CSP, MSP and Services Specialists. We’ll discuss the value of distribution and the use of Marketplaces. We’ll also talk about the relevance of channel ecosystems to SMB, and engagement with ISV who develop solutions that enhance vendor offers.

In this webinar we’ll be discussing the impact of digital transformation on indirect routes to market. As technology solutions move to the cloud, and as customers look for higher-value service relationships, vendors and channel partners must re-engineer their businesses.

How are vendors developing indirect routes to market to meet changing customer needs? What resources and tools can vendors provide that help partners create profitable cloud and service revenue streams?

How do SaaS Partner Programs differ from legacy Resell Programs?

Every technology vendor is moving, or has moved in some way, towards a service model. Software vendors offer Software as a Service. Hardware vendors are moving to software models.

What does that mean for Partner Programs? How should partner engagement models change in order to support and drive new business models of this type?

For growing tech vendors: how to drive sales with a scalable indirect partner program.

Smaller growing technology businesses can develop partnerships that are defined case by case. We call this ‘informal partnering’. These might be technology alliances or sales relationships. Sales relationships might be ‘sell with’ or ‘sell through’. The next step is ‘scalable partnering’, with a repeatable partnering model and investment in resources and content. How do companies best make this transition?

Recently a study was undertaken by IDC, sponsored by SAS, a global leader in data analytics software, looking at the coming together of AI and IoT. Together, AI and IoT are having a bigger than expected impact, leading to the term AIoT, the Artificial Intelligence of Things. In this article, we tap into the insights from that IDC-SAS study, and other sources, to look at how AIoT will affect us all.