Case Study 4
“Infobip provides a global cloud communications platform that enables businesses to build connected customer experiences across all stages of the customer journey, at scale. Kovendi has been a key contributor in the design of our partner program and creating program content. They have been an integral part of our team.”
Veselin Vukovic, VP Strategic Partnerships at Infobip
Define the go to market strategy and program model for a global business shifting from direct to a mixed direct and indirect model.
Development of the partner value proposition, interviews with potential partners and key business stakeholders.
Partner program design, including rules of engagement for indirect versus direct, and channel segmentation strategy. Development of deal registration process.
Creation of a portfolio of program content and process, including partner onboarding, co-marketing, and deal registration. Review of program terms and conditions.
Profiling of key target partners and program value proposition testing.