Case Study 3
"Kovendi have been a key contributor to strategy development for Amadeus Corporate IT indirect routes to market. They have defined partnering processes and developed program content. The experience with Kovendi has been excellent, they've worked as part of our team, and I can recommend them."
Vasken Tokatlian, Global Head of Partnerships & Alliances
Working for one of the world's largest travel and expense platform vendors. Development of program strategy and program framework for a complex ecosystem of services partners, system integrators, resellers and developers.
Partner and stakeholder interviewing to establish needs and to develop the business value proposition for indirect channels. Development of a draft routes to market proposal for all partner types.
Presentation and workshopping of the proposed program framework with the executive team, to develop it and gain commitment.
Work with team members to develop process flows and key documentation for deal registration and other partnering processes. Creation of detailed rules of engagement that define the engagement model for direct versus indirect sales.