We deliver thought leadership and commercial insight for indirect sales organisations
We design and deploy go to market models that accelerate growth in rapidly changing industries
Companies today face previously unseen rates of change.
Digital transformation is shifting the competitive landscape, and services revenues are replacing legacy income streams. New sales models are needed, particularly for indirect routes to market through partners and distribution.
We offer industry best practice and proven partnering models
that deliver measurable sales results.
“Kovendi carried out a review of the SailPoint partner program. It was thorough, concise and provided the validation that we requested, as well as additional insight about our partners. We’d recommend Kovendi to technology vendors looking for input on their partner program.”
Joseph Schramm - Head of Americas Partner Sales - SailPoint Technologies
"We worked with Kovendi on a comprehensive strategy to re-design our channel program to one that is best in class. From the initial research calls through to the final document completions, Kovendi has been a true extension of the team working collaboratively and bringing years of expertise to bear. We would highly recommend Kovendi to any company who wants not only great expertise in partner programs but a true partner to work with."
Becky Carr - Chief Marketing Officer at Masergy
Chris Ross - SVP Sales, International at Barracuda Networks
"Kovendi have been a key contributor to strategy development for Amadeus Corporate IT indirect routes to market. They have defined partnering processes and developed program content. The experience with Kovendi has been excellent, they've worked as part of our team, and I can recommend them."
Vasken Tokatlian - Global Head of Partnerships & Alliances at Amadeus
"Kovendi has been a key contributor in the design of our partner program and creating program content. They have been an integral part of our team."
Veselin Vukovic - VP Strategic Partnerships at Infobip
"We worked with Chris on our Partner Advisory Council and we were very pleased with the value added."
David Kurtzer - Senior Director at Netscout
Three quarters of the world’s trade goes through indirect routes to market.
Whether you’re a consumer or a business, you’re likely to be buying from an intermediary company who is making margin on resell, and who is adding value with services. What types of intermediary companies are these?
Reseller and Dealer Networks
Independent businesses who primarily make margin from resell
Consultants and Influencers
Who make margin from services and who recommend
Development and Technology Partners
Who invest to develop and sell solutions with you
Original Equipment Manufacturers
Embed your solution and sell through their network
